Dollie Script, by Måns Grebäck, is a heavy brush script with the swing of the Barbie logo. Its free license covers personal use only and does not let it be passed on, so it is not given here: get it from its author. Free for posters, invites and your edits; to sell what you make with it, buy its author’s licence.
Knewave has the same heavy brush strokes and bounce as the Barbie logo, with its letters standing a little straighter, and it comes with capitals, small letters and numbers. Use it for anything, even things you sell.
Open the file in a font app from the App Store and install it. Then pick it in Pages, Keynote or Procreate.
Windows
Unzip the file, right-click the .ttf and choose Install. It shows up in Word, Photoshop and Cricut Design Space.
Mac
Unzip the file, double-click the .ttf and press Install.
Canva
In Brand Kit, choose Upload a font and pick the .ttf. Uploading fonts needs Canva Pro.
Cricut Design Space
Install the font on your computer first, then restart Design Space: it is under System fonts.
Instagram and TikTok
They take no fonts. Save your words as a picture at the top of this page and add it as a sticker.
What font is the Barbie logo?
The Barbie wordmark is hand-lettering made for Mattel rather than a font you can install, and Mattel has reworked it again and again since the doll debuted in 1959. One logo generator in Google’s results counts six styles between then and today. The font that people searching for a Barbie font are sent to is Dollie Script, by Måns Grebäck, a heavy brush script on dafont. It is a lookalike, not the logo itself.
Dollie Script can be used for personal purposes only: the author's license page requires payment for any public or commercial use, which is why it is not offered here. Knewave, by Tyler Finck, is. Its weight and rhythm are similar, though the letterforms differ, and it can be used freely in anything covered by the SIL Open Font License.
The look of the Barbie logo
The Barbie wordmark is one joined word in script: a tall capital B, then small letters that lean to the right, thick where the brush presses and thin where it lifts. It is usually just the letters in one color, pink on white or white on pink. The pink used here is #E0218A, the value most often given for Barbie pink.
Choose the Logo background for a solid layout that sets your words in Barbie pink on white, matching how the wordmark is printed. Glow makes the pink look like soft neon for party signs, Paper places it on a warm white sheet ready for printing, and Clear keeps just the pink letters to overlay on a photo.
Make a Barbie-style invitation in Canva
Enter the birthday girl's name or the party title in the field at the top, then save the picture with Clear.
In Canva, start an invitation on a pale pink or white page and upload the picture onto it.
Put the date and place underneath in a plain sans serif, in dark gray, so the pink name stays the one loud thing on the card.
For more lines in the same spirit, add Knewave in Canva’s Brand Kit, a Canva Pro feature, and type them in #E0218A.
Where people use it
For more pink and playful looks, try our cute fonts.
Invitations and banners for a Barbie-themed birthday
Names on pink party favors, cups and cake toppers
Titles of Barbiecore outfit videos and edits on TikTok
Covers for a doll collection or a Barbie movie night
Pink name signs for a bedroom door or a girls’ night
Questions
What is the Barbie font called?
The logo is custom lettering with no name you can install. Dollie Script, on dafont, is a lookalike for personal projects, and Knewave, given here, is a free one.
Is the Barbie font free?
Knewave, the typeface on this page, is free under the SIL Open Font License. Dollie Script on dafont carries a free personal-use-only license, and Mattel's logo is not a downloadable font.
How do I use the Barbie font in Canva?
Grab Knewave from this link, add it to Canva's Brand Kit by uploading it (Canva Pro lets you use your own fonts), then set your text in Barbie pink, #E0218A. Dollie Script goes in the same way, for personal projects only.
Is there a Barbie font generator?
Indeed, use the field at the top of this page: enter your text and preview it in pink Barbie-style script, then export the picture as a PNG on a white, paper, or transparent background.
Can I sell things made with the Barbie font?
Words you set in Knewave may go on things you sell, because its license allows it. The Barbie name and logo belong to Mattel, so a product that says Barbie or copies its logo needs Mattel’s permission; Dollie Script’s free license does not cover selling at all.
Not affiliated with Mattel. Names and logos belong to their owners.