Font to download · free picture
Enter a word or a phrase and watch it appear in dark lowercase on soft gray, the black-and-white look of this folklore cover. Grab the image, or get the no-cost font.
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Background
A PNG for a story, a pin or a poster. Clear has no background.
The font file is just belowThe original
by Taylor Swift
The title on the folklore cover, its letters traced by fans and font sites to the Italic cut of IM Fell DW Pica, the free font given below. The cover’s artwork is Taylor Swift’s, and that is what is not for sale. It was made for the brand alone: no one sells it or gives it away.
Free to download
by Igino Marini
IM Fell DW Pica is the font the sources name for the title: old-style letters with soft, inky edges, drawn from 17th-century types. This file is its upright cut, where the cover uses the italic. Use it for anything, even things you sell.
TTF in a ZIP, with its licence · 110 KB
Every other site has the same fonts. These exist only here, and they move. See all our fonts →
What the font has, before you download it.
Open the file in a font app from the App Store and install it. Then pick it in Pages, Keynote or Procreate.
Unzip the file, right-click the .ttf and choose Install. It shows up in Word, Photoshop and Cricut Design Space.
Unzip the file, double-click the .ttf and press Install.
In Brand Kit, choose Upload a font and pick the .ttf. Uploading fonts needs Canva Pro.
Install the font on your computer first, then restart Design Space: it is under System fonts.
They take no fonts. Save your words as a picture at the top of this page and add it as a sticker.
Taylor Swift’s folklore, out in July 2020, sets its title in IM Fell DW Pica, and so does its sister album evermore. Google’s answer, a Reddit post and Font Meme all name it; Font Meme names the family, while Google’s answer and a forum thread say the Italic cut. Igino Marini drew it from the 17th-century Fell types.
IM Fell DW Pica carries the SIL Open Font License at no charge, which makes it the very typeface offered on this folklore page rather than an imitation. The file here is the upright cut and the cover’s title is italic, so slant the letters in your editor to match. RL Folklor, on Adobe Fonts, turns up for the same search but is another typeface.
The title is lowercase, in an italic roman with soft, slightly rough edges, like type pressed into paper centuries ago. The cover around it is a black and white photograph of woods, so there is no color to match, only gray and ink.
Solid on the Logo backdrop renders your text in dark characters over soft gray, always lowercase, whether or not you enter capitals. Paper preserves the identical letterforms on a light background, Glow fits a night forest you choose, and Clear keeps just the letters for overlaying on a photo.
For a caption to paste into a bio or a comment, copy and paste fonts work anywhere.
The title of folklore, and of evermore too, is set in IM Fell DW Pica, in its Italic cut, drawn by Igino Marini from 17th-century Fell types. This page gives you its upright Regular file for free.
IM Fell DW Pica. When it is missing from Canva’s font menu, get it here and load it into Canva’s Brand Kit, which accepts your own fonts on Canva Pro.
Yes. Under the SIL Open Font License, IM Fell DW Pica is open for personal and business use alike, at no cost. The folklore cover and the album’s name belong to Taylor Swift and are not given.
Not the authentic one: pasted text carries letters, not a font file, and sites that offer folklore font copy and paste swap in lookalike Unicode letters. For those, see copy and paste fonts; for the real font, download it here.
Things you make with IM Fell DW Pica, yes: its licence allows it, as long as you do not sell the font file by itself. The name folklore and the album’s artwork stay Taylor Swift’s, so merch that uses them is not yours to sell.
Not affiliated with Taylor Swift. Names and logos belong to their owners.
