Font to download · free picture
Type your words and see them in black slab capitals on white, as on an I Love NY shirt. Keep the picture, or get the free font to install.
Look
Background
A PNG for a story, a pin or a poster. Clear has no background.
The font file is just belowThe original
by Joel Kaden and Tony Stan, 1974
ITC American Typewriter is the typeface most sources name for the logo: a rounded slab serif from 1974 that MyFonts sells. Its licence does not let it be passed on, so it is not given here. It is sold, so it is not ours to give away.
Free to download
by Christian Robertson
Roboto Slab has slab serifs and strokes of an even weight, like the logo’s letters, with small letters, numbers and accents too. Use it for anything, even things you sell.
TTF in a ZIP, with its licence · 146 KB
Every other site has the same fonts. These exist only here, and they move. See all our fonts →
What the font has, before you download it.
Open the file in a font app from the App Store and install it. Then pick it in Pages, Keynote or Procreate.
Unzip the file, right-click the .ttf and choose Install. It shows up in Word, Photoshop and Cricut Design Space.
Unzip the file, double-click the .ttf and press Install.
In Brand Kit, choose Upload a font and pick the .ttf. Uploading fonts needs Canva Pro.
Install the font on your computer first, then restart Design Space: it is under System fonts.
They take no fonts. Save your words as a picture at the top of this page and add it as a sticker.
Most sources say the I ❤ NY logo is set in ITC American Typewriter, a rounded slab serif by Joel Kaden and Tony Stan from 1974. Google’s AI answer adds that Milton Glaser drew the logo in 1977 for a New York State tourism campaign, using a medium weight with thickened, straightened serifs, and a thread on dafont names the same typeface. Wikipedia’s page on the campaign also describes a second graphic, in sans serif capitals with a larger, shaded heart, so not every “I love New York” mark is the same one.
Because ITC American Typewriter is a paid face, this I Love NY page does not offer it. Roboto Slab, by Christian Robertson, is: a slab-style face whose strokes keep one thickness throughout, slightly more boxy than the I Love NY logo, and open for any use under the Apache License 2.0. Google’s AI answer also names Linowrite, JMH Typewriter and Another Typewriter as free lookalikes; they are not given here, so check each one’s licence on its own page.
The logo is black on white and has two lines: an I and a red heart above, the capitals NY below. The heart is a separate symbol drawn between the letters, not a character of any font.
The Solid option on the Logo backdrop renders your text as black capitals on a white field, matching how the shirts and mugs show it. Clear retains only the black lettering, letting you place it over a photo or a tinted shirt mockup, while Outline works well on a background you choose.
The heart is the one part you cannot type as a letter; for hearts and other signs to paste into a caption, see copy and paste fonts.
ITC American Typewriter, in a medium weight with thickened, straightened serifs, according to Google’s AI answer. It has a price, so Roboto Slab is the free slab serif given here.
ITC American Typewriter has a price, so it is not free. Roboto Slab, the typeface used here, comes at no charge under the Apache License 2.0, and the I Love NY image you download from the field at the top is also free.
No. New York is also the name of a serif typeface Apple made for its own devices, and it has nothing to do with the logo, which comes from ITC American Typewriter.
The heart is a symbol, not a letter of the font, and in the logo it is red. Add a heart shape in Canva or CapCut and color it red, or paste one from copy and paste fonts.
With Roboto Slab, yes: the Apache License 2.0 behind it allows selling what you make with it. Rights to the I Love NY name and logo rest with the New York State Department of Economic Development, so avoid selling any item that reproduces the logo.
Not affiliated with the New York State Department of Economic Development. Names and logos belong to their owners.
